How Coralbees Boosted Traffic & Ranked 100+ High-Intent Keywords in 6 Months
About
Surplus Market
SurplusMarket is a buyer-focused B2B platform that connects businesses to buy and sell surplus inventory across industrial categories. Built for efficiency, transparency, and scalable procurement.
Website
surplusmarket.com
Business Type
B2B Surplus Marketplace Platform
Industry
Industrial Procurement
Headquarters
Qatar
The Core Challenges
When we began, the website faced multiple SEO limitations:
Our Observations & Audit Insights
During the SEO audit, Coralbees identified critical growth gaps:
High commercial-intent keywords were not targeted
Major opportunities in Qatar, UAE, and Saudi searches were untapped
Missing category content architecture
No location landing pages
No structured AEO (Answer Engine Optimization)
Weak topical authority signals
Our Strategy & Execution
- 01. Foundation Setup
- 02. Keyword & Intent Strategy
- 03. Content Architecture
- 04. Location Pages
- 05. Content Marketing
- 06. AEO + GEO Optimization
- 07. CRO & Positioning
SEO Foundation Setup
We rebuilt the technical and on-page SEO foundation straight out of the gate. We reworked page titles and metadata, implemented structured internal linking, optimized product descriptions, and improved overall crawlability.
Outcome: Stronger keyword relevance and a perfectly indexed site structure.
Keyword & Intent Strategy
We mapped over 150+ keywords into clear logical funnels. Commercial intent keywords were mapped directly to category pages, while informational queries targeted blogs. We focused heavily on themes like "Sell excess building materials" and "Surplus inventory marketplace".
Outcome: Perfect alignment with actual industrial buyer search intent.
Content Architecture Development
We created highly optimized category pages to capture broad commercial intent across distinct sectors, including Building Materials, Power Tools, PPE, Fasteners, Lift Accessories, ICT Equipment, and more.
Location Pages Implemented
To dominate the GCC, we built dedicated geo-pages for Qatar, UAE, Saudi Arabia, and India. Each page was engineered for conversion intent, local search visibility, and FAQ snippet capture.
Bonus: We also implemented an "Aging Calculator" tool for utility-driven link acquisition.
Content Marketing Strategy
We launched a structured content engine. We published high-intent, buyer-focused blogs and built a massive Resource Center containing user guides, sustainability data, checklists, webinars, and customer stories.
Outcome: A massive leap in topical authority and robust funnel support.
AEO + GEO Optimization
To capture AI summaries and Google's featured snippets, we systematically added structured FAQs, deployed rich schema markup, and enhanced our semantic content coverage sitewide.
Outcome: Substantially increased SERP feature visibility.
Conversion & Competitor Positioning
We didn't just want traffic; we wanted leads. We added WhatsApp direct connect popups, contextual CTA banners inside blogs, and authority-building pieces like "How Construction Companies Can Liquidate Excess Materials Without Loss".
Outcome: Higher user engagement, conversion readiness, and strong traction from high-intent buyers.
Results
6 Month Growth Snapshot
Google Search Console Data (Previous vs Current)
Keyword Ranking Growth
Tracking 144 Keywords across Global and GCC markets
Surplus Market
| Keyword | Position |
|---|---|
| surplus marketplace | 1 |
| surplus inventory marketplace | 1 |
| sell excess building materials | 1 |
| excess inventory marketplace | 1 |
| surplus fasteners | 1 |
| surplus power tools | 1 |
| surplus hand tools | 1 |
| surplus lifting accessories | 1 |
| surplus ICT equipment | 1 |
| surplus auto spare parts and accessories | 1 |
| surplus test and measurement equipment | 1 |
| surplus building materials | 1 |
| buy surplus stock | 1 |
| surplus industrial equipment | 1 |
| surplus electrical items | 1 |
| surplus plumbing materials | 1 |
Surplus Market
| Keyword | Position |
|---|---|
| surplus inventory buyers | 3 |
| excess inventory buyers | 3 |
| sell surplus stock | 3 |
| buy surplus materials | 3 |
| surplus equipment marketplace | 3 |
| industrial surplus marketplace | 3 |
| surplus ppe equipment | 3 |
| surplus construction materials | 3 |
Surplus Market
| Keyword | Position |
|---|---|
| surplus marketplace Qatar | 3 |
| sell excess materials Qatar | 3 |
| surplus marketplace UAE | 5 |
| buy surplus stock UAE | 5 |
| surplus marketplace Saudi Arabia | 5 |
Business Impact
Massive improvement in Brand visibility
Massive improvement in organic visibility
Strong presence in Qatar, UAE, and Saudi markets
Increased high-intent buyer traffic
Improved commercial keyword coverage
Built scalable SEO foundation
Key Takeaways
Technical cleanup alone is not enough — architecture matters
Location SEO unlocked regional demand
AEO optimization improved SERP Features
Resource content built topical authority
Internal linking significantly improved rankings
Final Outcome
In just 6 months, Coralbees transformed SurplusMarket’s organic performance through a growth-led SEO framework.
The website achieved: